A well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website. If your organic traffic isn’t coming in like before, it’s likely because there have been some tweaks on how Google views content, which can drastically affect search engine rankings.

Because these pages exist for the sole purpose of linking out, they make PERFECT link building targets. There’s data to show that you can dodge Penguin by minimizing exact match anchor text (I say anchor text is part of the story…but it’s more about trust). That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text). That said, whether you’re a white hat or black hat search engine optimization, you do need to know the penalties that Google dishes out. As it turns out, certain types of content work best for link building.

Pick: Find low-hanging fruit keywords to optimize for

If it ranks but doesn’t get clicks, or gets clicks but no conversions — it’s not doing its job. On-page SEO is optimizing individual webpages to enhance their visibility in search engines and attract more organic traffic. In addition to your primary target keywords, consider including relevant secondary keywords.

Growth-minded businesses focus on reducing customer acquisition costs to maximize ROI. They do this by investing in sustainable, long-term branding strategies – like SEO. The most effective SEO strategy in 2023 and beyond will focus on content quality. As search engines become more sophisticated and the digital world gets more flooded with content, the very best content will rise to the top.

How To Find High Intent Keywords That Convert In 2025

You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms. The more you write, the more accurate Google can be in ranking your page.

Not taking care of your mobile SEO could seriously BHS Links hurt your rankings. There are also pages that don’t need an update but direct removal. Only consider removing content if they are not getting traffic and backlinks and have no relevant information.

On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. And if you’re looking to take your SEO efforts to the next level, Pattern is here to help. We specialize in helping ecommerce brands and SaaS startups grow by driving more traffic from Google and turning that traffic into paying customers. Unlike most SEO agencies that focus only on rankings, we care about results—not just traffic for traffic’s sake.

Your audience will access your website from a variety of devices. You must ensure that your website’s loads correctly on all devices. The first step is to create a navigation that is easy for your audience to use. People don’t want to struggle to find information on your site. If it’s too difficult to use your navigation bar, you’ll risk losing leads on your page.

Also, place your most important keyword near the start of the title—users will be more likely to notice it. Organic results in Google, including AI Overviews, are based almost entirely on text. If you want to rank in Google today, especially if you are not a major brand or institution, then you need to provide a lot of written content on your website. If you need to do keyword research just once, you may consider getting in professional help. Which is typically easiest when you’re able to share a piece of relevant content the contact is likely to find useful.

• If others in your industry cite your work as a resource, it’s a good sign you’re an authority to be trusted in that niche.
• However this isn’t required, and you should first focus on making sure people know about your site.
• The key in this step is to pick topics that have the potential to unlock more supporting subtopics.
• Link to at least 3 quality, relevant resources in every piece of content that you publish.
• With advanced keyword research, you’ll be able to cover topics thoroughly without cannibalizing keywords and diluting value.
• It’s a free tool that tends to give a more accurate feel of how your site loads to actual users.

Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets. Well, the truth is there is more to it than just answering a question and hoping for the best. Website authority plays a big part in it, and your content needs to be high quality too. Information gain is about offering new perspectives, data, or insights not found in other pages targeting the same search query. An effective SEO strategy emphasizes manageable growth through fantastic customer experience.