Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Even though I do use variations of that keyword (like “writing a blog post”) in my content, my on-page SEO is pretty SEO Anomaly much 100% focused on my main keyword. Well, now that I know that Google likes my site as a result for that keyword I can create a new web page that’s 100% optimized around “YouTube description example”.

• One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results.
• From tracking rankings to monitoring conversions, RevenueCloudFX will provide the full funnel view you want.
• Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL.
• Obviously Google’s own search optimization tools are powerful, accurate, and indispensable—they just don’t fit neatly onto this list.

What You’ll Learn in This Course

This makes it a method of improving your SEO that can also improve your bottom line. Website owners have long thought Google uses user experience signals in its ranking algorithms. This shows you trending keywords across timeframes and categories. It prioritizes topics that are seeing huge growth (hence the name), so you can get in on them before the rest of the industry catches up. Brian added this to the site back in 2018, when people were just starting to talk about voice search as a channel.

If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. This alternative text also makes your images more likely to appear on Google searches, both in the Google images section, but also increasingly at the top of regular search result pages.

Make sure it’s mobile-friendly

When the content demands a link to some other page, don’t hold back. Both internal and external links help Google understand the context, and that’s a good thing for keyword optimization. They can also help establish E-A-T—just make sure you link to pages that you trust. Simply enter the URLs of top-ranking pages and get the keywords that they rank for.

Before you close the tab on this search engine optimization 101 rundown, SEO specialists do not optimize for all 200 factors. Instead, they focus their efforts on the most significant ranking factors. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Want to improve your website’s ranking in search engine results pages (SERPs)?

Alt text is also an important accessibility feature, helping blind web browsers get the full picture of your pages, even without seeing them. Tools that read webpages aloud can read alt text to help explain what images contain to those who cannot see them. Read our comprehensive SEO strategy guide that walks you through the essential steps for crafting an effective SEO plan tailored to your goals. Use this information to identify potential backlink opportunities for your own website. This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain. For another website to link to yours, there needs to be a good reason.